Creating New Market Space

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Creating New Market Space

Author: W. Chan Kim and Renee Mauborgne
Format: Audio Download
Audio Length: 37 min.
Rating:

Price: $2.95

Publisher's Summary:

Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.

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