| | | | Competing on Resources: Strategy in the 1990s Author: David J. Collis (Associate Professor of Business Administration, Harvard Business School) and Cynthia A. Montgomery (Professor of Business Administration, Harvard Business School)
Format: Audio Download
Audio Length: 41 min.
Rating:  Price: $2.95 
Publisher's Summary: This article from Harvard Business Review addresses the changing view of strategic planning. Authors David J. Collis and Cynthia A. Montgomery of Harvard Business School discuss a different approach to strategy: the resource-based view of the firm (RBV). They define this approach and illustrate its applications for strategic planning - and demonstrate the RBV's effectiveness with such companies as Newell, Cooper, Disney, and Sharp. This article originally appeared in print in the July-August 1995 Harvard Business Review and is now available in audio format exclusively through Audible. |
