Estrategias de Producto [Product Strategies]

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Estrategias de Producto [Product Strategies]

Author: Juan Alejandro Gutierrez Hurtado
Format: Audio Download
Audio Length: 57 min.
Rating: Not rated

Retail Price: $13.00
Price: $9.10
You save $3.90 (30%)

Publisher's Summary:

En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas que se pueden implementar en la administracion eficiente de un producto, teniendo como base fundamental el conocimiento de cada uno de los atributos y caracteristicas que hacen parte integral de un producto. Los temas que se analizan son: conceptos fundamentales del marketing, tendencias del nuevo milenio, la administracion de producto, definiciones de producto, clasificacion de productos, atributos del producto (contenido, marca, empaque, precio, etc.), su manejo y sus estrategias.

In this audiobook you will find a concrete, agile, and practical analysis of the basic strategies that can be implemented in the efficient administration of a product, taking as a fundamental base the knowledge of each one of the attributes and characteristics of a product. The topics that are analyzed are: marketing fundamental concepts, trends of the new millennium, product administration, definitions of a product, product classification, product features (content, marking, packaging, price, etc.), its managing, and strategies.

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