Building a Positive Media Profile: The Easy Step-by-Step Guide (Unabridged)

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Building a Positive Media Profile: The Easy Step-by-Step Guide (Unabridged)

Author: Pauline Rowson
Format: Audio Download
Audio Length: 1 hour and 55 min.
Rating: Not rated

Retail Price: $18.16
Price: $12.71
You save $5.45 (30%)

Publisher's Summary:

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.

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